Thursday 15 October 2015

Advantages of an Infrequent Blog Posting Schedule



Blog posting is critical to the development of any site and is a huge part of the blog building process. It is a common assumption that the more frequently you post new blog entries the more the traffic you will attract. Although this assumption is absolutely true what we are discussing here is how an infrequent posting schedule can actually bring out the blogging best in you. After all is it not the quality of your post that makes really makes the difference?

Here are 3 compelling reasons why infrequent posting schedules can actually work better for keeping readers happy and bringing out the blogging best in you!

Content Tends to Be of Higher Quality
Given a little more time before ‘rushing’ to publish your next post allows you to do a better job researching and collecting your thoughts. When readers do take their time to read your posts it is now time better spent due to the increased quality you have delivered!


Builds Greater Reader Anticipation
When your blog entries reflect more quality information reader tend to anticipate them more. Even if the frequency of your posting schedule is less than that of other sites many will feel that the quality you deliver is more than worth the wait.


Better Content Delivery
By allowing yourself time to research and compose instead of feeling rushed your delivery will be more clear and concise. Sometimes even the most mundane information can be more intriguing when worded in a way that everybody clearly understands.


The ‘breather’ you receive due to a more infrequent blog posting schedule also allow you to form and ‘deliver’ your own opinions or insights as well. More times than not your insights are more important to readers than the actual/factual information contained within! People want to know what others are thinking – it is human nature and helps us validate or disqualify our beliefs and/or opinions!

The frequency of your blog posting schedule can have a major effect on the amount of traffic you attract to your site. In fact your posting is an integral part of the overall blog building process however the question is at what frequency do you really need to post any new entries? The discussion above considers how a less frequent schedule of adding new blog entries can actually improve the overall performance of your site. The selection of what type schedule suits your time and talents will always be exclusively yours. It is just important to remember if you choose to post less frequently be sure you compensate your readers with great quality information!

Looking to build a website for your company?
Call - +91 40 65891579 / 8374344049

3KITS is a leading web design company in Hyderabad and web development company in Hyderabad. Our company provides all services related to Website Design Hyderabad, Web Development Hyderabad, Software Development and SEO Hyderabad. 3KITS has the team of experienced Website Designers Hyderabad and Website developers in Hyderabad, India. 

Tuesday 6 October 2015

Optimizing For Good Results In Natural Search


What is natural search and how do you optimize a website for good results? Natural search refers to a web visitor using a search engine to conduct a search. Sometimes, this is also known as organic search. The terms natural search and organic search are often used interchangeably, for they refer to the same thing.

Before learning how to obtain good results for natural search, let’s first try to understand why such traffic is valuable.

All Internet websites, assuming they are there for commercial reasons, want to make more sales. In order to make more sales, they must drive targeted traffic to their websites. Targeted traffic means that the visitors are pre-qualified in some way. Natural search traffic is considered to be targeted traffic because something can be said about the intention of the visitor.

For instance, if someone is searching for “Canon Digital Camera”, we know that this person may be thinking about purchasing a digital camera (preferably a Canon camera). So if the website has this product for sale, the visitor can be converted into a paying customer. That is why many businesses that used to operate offline are trying to rank well in the search engines. Those who manage to obtain high rankings get to enjoy a free and steady stream of highly targeted traffic. Of course, more traffic eventually leads to more profits.

So how do you optimize a website for better natural search results? There are two components you need to work on.

First component: On-site optimization.
On-site optimization means that your website must be search engine friendly. Different search engines have their own set of webmaster rules. However, the fundamentals are similar. For example, all search bots like your site to have a clear structure. Navigation should be easy, and links should be easily identifiable. Whenever possible, try to include a site map. A site map helps the search bots to find all the web pages within the website. In addition, always add target keyword phrases in the page titles. If possible, use search engine friendly URLs (e.g. static html files with keyword rich file names). Avoid posting duplicate content (web pages that appear similar) on the website.


Second component: Off-site optimization.
Search engines determine the importance of a website based on incoming links. But not all incoming links bring the same value. Avoid posting links on link farms. Your back links should be coming from relevant websites that are similar to the theme of your own website. For instance, if you are promoting a credit card website, your incoming links should ideally be coming from other credit card related sites. The problem is, how do you get external sites to link back to you? There are several methods you can adopt.


Article marketing – post relevant articles to article directories. You may then include two or three links in the author resource box.

Guest blog posting – post a guest blog entry in a relevant blog. Of course, your blog post should be unique and contain valuable information.

Press releases – issue press releases about your website. For paid releases, you are usually allowed to add your own links.

Blog commenting – join in the discussion and leave comments on other people’s blogs. Remember, your intention is not to spam but to participate. That will increase your approval rates.

Social bookmarking – have something valuable to share? Bookmark your own blog entries and share them with others. These bookmarks count as incoming links as well.

Looking to build a website for your company?
Call - +91 40 65891579 / 8374344049

3KITS is a leading web design company in Hyderabad and web development company in Hyderabad. Our company provides all services related to Website Design Hyderabad, Web Development Hyderabad, Software Development and SEO Hyderabad. 3KITS has the team of experienced Website Designers Hyderabad and Website developers in Hyderabad, India. 

Monday 5 October 2015

How to Write Original Web Content



original content plays a significant role in conversion optimization and the organic search performance of your site.

In this post, I’ll focus on how to create original content. Writing original web content can be challenging. However, it is not impossible and becomes easier with practice and a plan. Here are some key things to keep in mind to help you get started:

Identify topics where you have expertise. If people are paying for your product or service, you know something of value to others. You don’t have to be the world’s top expert on the subject, you just need to have information of interest to your audience. Provide a valuable perspective by combining your knowledge with your unique insight.

Know your audience. Make sure you know what you are writing, for whom, and why. An excellent way to really know your target audience and how to address them is through developing Personas; it takes a little time, but the insights gained are invaluable – so much so that we perform Persona Workshops as a first step for all our clients.

Plan ahead. List topics you can write about, do some keyword research, develop a schedule around product releases, calendar events, etc. Build in a draft, review, and publish cycle; this is called an editorial calendar and is very helpful to maintain regular content production.

Start writing. Starting can be the hardest part, but the most important. Write a draft, then rework it as you see fit; it is much easier to work with once it is out of your head and on paper (or screen).

Structure for online consumption. Writing for the web is very different from writing a short story or novel; web content must match the way users scan websites:
  • Start with your key point (don’t bury the lead)
  • Write in small, digestible chunks (provide individual answers)
  • Use headlines and headings (make it easy to scan)
  • Write in active voice (be approachable, not remote)
  • Write in plain language (be accessible to all readers)
Edit. Edit for grammar, spelling, accuracy, references, flow, voice, and web consumption, etc. Have someone else review it if you can. Finally, remember the adage “less is more” – edit down; omit needless words.

Additionally, the content will provide a valuable secondary function –  it will greatly enhance the search engine rankings for the website. Search engines can not access, nor could they digest, the raw data or reports that are the primary content of the site; the textual content will have to tell the search engines what the site is all about and can provide to the visitor.

Looking to build a website for your company?
Call - +91 40 65891579 / 8374344049

3KITS is a leading web design company in Hyderabad and web development company in Hyderabad. Our company provides all services related to Website Design Hyderabad, Web Development Hyderabad, Software Development and SEO Hyderabad. 3KITS has the team of experienced Website Designers Hyderabad and Website developers in Hyderabad, India. 

Thursday 1 October 2015

Website Designing


In this technologically driven world when you hear the word Web Design, what’s the first thought that comes to your mind? For the common man it’s merely a form of art online which is pretty, attractive and full of interesting colour themes.

In essence web design is a digital art form which today is used to give way to businesses. Strategically developed and designed website competes with key market players in the industry. It is through the development of best in class website by Notion Technologies; in the heart of Mumbai’s BKC, that businesses large and small are now able to meet their current and future requirements without breaking their marketing budget.

Prior to the internet, the only way a business could grow was either by attracting more customers to the same store or by spreading wings and opening new stores in other geographical markets. Today the scenario has completely changed. While this sounds straightforward enough, internet and web presence of large and small companies have expanded and benefited the company’s potential market from being localized to managing businesses in multiple locations.

Your search for a Web Design and Development partner ends with Notion Technologies. At Notion website is being designed by giving importance to fundamental features such as

Structure (Architecture)
Usability
Functionality

3kits offers website designing services at the most cost-effective, competitive price for every clientele, with initiated reviewing and conceptualizing each company’s philosophy, products, services, team etc. in an easy to understand and straightforward way. The result- website designed by 3kits is superior to any other competitors in the industry.

Looking to build a website for your company?
Call-8374344049

3KITS is a leading Website Design and Development company in Hyderabad. Our company provides all services related to Web Design, Web Development, Software Development and SEO. 3KITS has the team of experienced Website Designers and Website developers in Hyderabad, India.