Wednesday, 9 September 2015

How To Speed Up Your Web Page Download Times?


A website that tries your patience, often loses out on a large amount of traffic. Since, internet has made everything easy and within workable limits, a little inconvenience meted out to visitors irate them. It takes minutes to botch up a site’s reputation since page loading time regarded as a main reason for ranking with the top search engines. A website that loads at light’s speed always manage to rank among the most reliable and accessible websites for visitors. The sad part is professionals belonging to the website development arena, are not completely aware of exactly how much page speed contributes to a site’s reputation. A recent statistics have concluded that a second’s delay in loading a webpage actually results the following:

  • Decrease in customer satisfaction by 16%
  • decrease in page views by 11%
  • decrease in conversion rates by 7%
Almost 50% of the internet users expect their webpages to load within two-three seconds. So, if a certain company page does not load within a few initial seconds, visitors would not think twice before looking for the next best option. Slow web pages are a huge challenge for the website design arena since some tweaks and manipulations are required to be incorporated to bring in the required configuration and page performance.

Understanding a website’s loading time

The demand that has been made on the server for loading a particular website, is what influences the website loading time. A website becomes slow when a number of HTTP requests send to the server. Answering all the requests takes times which in turn slows down the page opening speed.

So what are the factors that can be passed off as thumb rules for improving page download time? Since, slow pages clearly don’t make a mark, it is imperative that some essential practices are adopted to bridge the gap between a good site and a poor one.

Impact of page size –  Page size refers to the various elements that make a page. These elements include the CSS file, the HTML file, scripts, images and multimedia. Though, in many cases 200K is esteemed as the target page size, it is always better to stick to 50K. The total number of objects or http requests should also be taken into due consideration.

Need to alter image size – Adding images, sound files or video files are the greatest page optimization tactics that web developers follow. Image sizes often call for a lot of space on the web pages and increase loading time. Keeping images of a minimum size ensures easy page loading for initiating easy progress of site development. Keeping a site’s visual weight low, decreases the pressure on servers. A little image compression to a minimum of 20K can help resolve the problem.

Using multiple pages – A site loaded with a number of pages often makes it difficult to bring good page speed. But, the pages of a site loaded with too many images do a lot of damage to page speed. This is the reason, it is always better to opt for multiple pages to cut the load on a single page. This reduces complications and saves a lot of bandwidth since smaller files are sent. This will improve the page load speed and improve user experience consequently. Long pages take time to load while short pages load faster.

Enabling caching in browser – When a web page is accessed, the elements on the page get stored in the user’s hard drive as a sort of temporary storage. This way, when the next time the site is accessed, the site will readily open up without you needing to send an HTTP request again. To go into the details, when someone visits the site for the first time, they need to download the style sheets, HTML document, images and JavaScript files in the site to be able to get access to the site properly. Thus as many as 30 components need to be loaded and that too within 2.4 seconds! This makes page loading difficult. By enabling browser caching decrease the loading time by 2 seconds.


Making coding clear – Clear coding is all that it takes to be loading a page right and on time. Often using a wysiwyg editor adds a series of useless pages to the site. Empty tags are often left by them and removing them will obviously speed up the load time. This will also confirm the pages. Since all unnecessary bit of code somehow increases the page load, it is advisable to drop line breaks, extra spaces and indentation.

To end, these are a few of popular techniques that can make page loading easier. There are other solutions as well that influences the page loading speed and enable developers to design a site that can be opened with the blink of an eye. Several adjustments are needed to be done to half the time that a website needs to load. If you are not willing to lose 75% of your customers just because your webpage does not load easily, then it is mandatory to combine your site with these practices.

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