Tuesday, 29 September 2015
Most business communications today are done on the internet. Hence, eCommerce web development has become an equally essential tool for every large or small businesses and organizations. eCommerce transactions today largely have boost the business and sales and have made it possible for many business or organizations to reach their target audience beyond the boundaries.
Every eCommerce website consists of a product catalogue and also it has options of online payment. It’s in no way similar to creating a normal website. E-commerce websites are designed to cater to a specific target audience to drive users to do online business and if they are not designed and developed properly, it may fail to attract users and result in failure of your online business.
Designing any eCommerce website can be reasonably tedious owing to the vast information on it and moreover it is a challenge for every web designer to design the most user friendly eCommerce site. A web design that is simple and allows seamless navigation to its users on your eCommerce website, will increase traffic and encourage users to buy something or to get details of products they wish to buy.
E-commerce web designs by 3Kits have helped their esteemed clientele strengthen foothold in online business and online trading. They tailor make a stunning website and deliver highly convenient navigation which is of utmost concern to allow easy monitoring and execution of online trading.
Not just encompassed by great ideas alone 3kits executes a website concentrating on consumer security and privacy concerns.
Looking to build a website for your company?
Wesite - http://www.3kits.com/
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Twitter - https://twitter.com/3kitss
Blog - http://blog.3kits.com
Monday, 28 September 2015
Do you need a new website? It’s a proven fact: the more attractive your website or logo is, the more impact it has. You probably choose your graphics for a specific impact, planning and discussing your promotional materials for months in advance.
While you’re doing that, you need to realize that even though some design paradigms never go away, trends do change. What worked five years ago may not necessarily have the same impact on customers today, so you need to adapt to the times. With that in mind, here are eight WordPress design trends that are all the rage for the future.
1. Semi-flat design principles
Flat design exploded in late 2013 and early 2014, led by Microsoft and Apple. That quickly morphed into a flat-ish design combining real world enhancements with flat elements, like you see in Google’s Material design. We should see even more of that in the future.
2. Better fonts and other typography concepts
Google’s Web Fonts, as well as Adobe’s Typekit web fonts, have allowed web designers to incorporate better typography into their pages. Making a stronger statement, using better visual hierarchy, and utilizing more unique fonts should become the standard rather than the exception to the rule.
3. Rich content storytelling
The web allows us to create visual experiences that evoke emotion within long form articles and content, and the big media players have finally woke up and realized the potential. The New York Times started it all in 2012 with Snowfall, and the idea has grown since then. Storytelling has become more convergent, intimate, and visual, and that trend should continue.
4. Big, bold, and beautiful images
Last year, high quality images made a big splash in logo and web design. With the proliferation of free unique stock image sites and faster broadband speeds, we saw higher quality images and that really captured people’s attention. Humans love big, beautiful images, so we expect to see more of that in future designs.
5. Hand-drawn imagery and illustrations
Small illustrations have popped up through the years, but larger hand-drawn imagery is still to come. With strong fonts, pleasing colors, and large images becoming standard, designers will look to differentiate themselves. One way they can accomplish that will be using unique hand-drawn illustrations. It’s hard work, but it will pay off by making the websites really stand out.
6. Dr. Seuss’s magical realism
Magic Leap caught our attention and imagination with just a few photo mockups and great news coverage. Thanks to the ready availability of the technology to make it happen, along with a sense of wonder and the dreams of Dr. Seuss and others, imagination can become real in design. Look for even more magic to show up in designs of the future.
7. Cinemagraphic wonders
If designers really want to stand out, they’ll have to go a step beyond pure video or images, and delve into something that is more difficult to make but more capable of interactive storytelling. Cinemagraphs, the new, classier version of animated GIFs, will prove to be much more unique than anything else video or stock photos have to offer.
8. Background video
With broadband speeds getting increasingly faster, it’s becoming more realistic to expect video footage to appear when you first load a page. Background videos will explode onto more web pages, since the rich experience of video truly shows the soul of a company. Subtle, ambient, ethereal videos that don’t get in the way of the content will become more prevalent.
Friday, 25 September 2015
Social media management can be the most crucial element to drive business, but often one of the most difficult. This is largely due to the wrongful mind state of thinking that throwing a pretty picture with some content on a business page is a job well done. Managing your brand on social media requires posting the right content, on the right social media channels, at the right time. Use these five secrets of a social media management company success to boost your social media goals and time efficiency.
Social Media Auditing
Every aspect of your business should have an auditing process and your social media channels are no different. You should conduct frequent audits of your social media campaign to ensure efficiency. Conducting an audit every six months or so is a good way to help you check which social media platforms, recruitment strategies and posts are working and which are not working for your brand.
The first step to any audit should be coming up with a list of all the platforms on which your brand has an active social media presence. Then, make sure your social business pages have the highest quality of images available to represent your brand on each platform. For example, business networking giant LinkedIn now allows users to post higher resolution photos for logos. If you haven’t updated your profile picture in a while, your logo might look dated compared to your competitors who are keeping on top of the changes.
Once your profiles are updated, it is time to measure key metrics, including engagement, traffic driven to your website from each platform, reach and your current rate of growth. Finally, you should evaluate your KPIs on each social media platform to determine where your future efforts could be focused most effectively. Key Performance Indicators are used to evaluate how effective individual elements of your social media campaigns are contributing to the business’ bottom line.
Twitter Lists are one of the most powerful tools available to social media marketers around the Web. These lists allow you to sort people you are following into easy-to-manage groups that are organized according to key demographics. Lists are essential when it comes to managing contacts, tweeting relevant content and evaluating the effectiveness of your social media strategy. You should have a list of competitors you are following to stay up-to-date as well as lists of potential and current clients you can target with specific tweets.
How Much to Post and When to Post It
Planning when to share content is just as important as planning what to share. Longer posts work better on LinkedIn while the Facebook audience prefers shorter posts. As a general rule on Twitter, you should be sharing 20 percent of your own original content and 80 percent of content shared by other reliable sources. Tools such as Rival IQ will tell you the average social activity among your competition. You always want to make sure you’re posting as much as your competitors or even more if your budget allows.
Setting A Social Budget
The biggest mistake you can make when it comes to Internet marketing is failing to set aside a budget dedicated solely to social. Social media will grow to a $14 billion industry by 2018, a figure that heralds the end of free social media. In fact, most platforms now limit the audience of social media marketers who are unwilling to spend money on advertising. By investing in your social media platforms, your brand is allowed the proper social media exposure to be effective.
Testing Your Social Strategy
Like many other aspects of marketing, social media campaigns are often based on trial and error. Analyzing the data can make this process as efficient as possible while saving time and money over the long term. Set a time frame for testing new strategies and then for analyzing their effectiveness. From posting frequency to the type of content you post, you should test frequently and liberally. Using KPIs as a guide is often the easiest way to determine how much interaction you are getting out of the content you post.
Thursday, 24 September 2015
If you are running a company and want to target more customers, one of the best ways is to promote your company online. Internet is one of the recent platforms that promote various types of companies of different niches. Coming on the first few pages of the search engines have helped the companies to attract more audience to the site and converting them into potential customers. There are several ways to attract the targeted customers. The SEO follows latest online marketing techniques to promote their companies online. One of the important tools is a perfect website designing. A simple yet effective design can help the digital marketing company to bring more viewers to the site.
The website designers follow several techniques that help the companies to get high ranks in the search engines. The website design helps to convey the various products and services offered by the companies to the customers. The principle and the aim of the company also depend on the effective website designing. Responsive website designing is one of the effective tools to convey the company’s goal to the customers. Here are some of the ways how you website designing can help the customers.
At first, you should make a wide research on the audience. The website designing depends on the type of audience and the type for the company for which the site is being prepared. The ore number of audience will be attracted to the site depending on the site and the layout. You should make an extensive search on the latest types of website designing that the audience will be fond of. You should be cautious about the type of website. Some of the sites that are related to the beauty products should showcase all the products and the site should be properly designed. The e-commerce sites like the online shopping portals and the travel sites should contain the images. Not that all the sites are crowded with lots of images and pop-up menus. The sites should be simple yet attractive.
After making the research, you should decide the layout of the site and the contents you should put on the site. The layout is very much important when you are designing the site in a responsive manner. In the recent days, lost of layout samples are available online so that the site designers can get knowledge on the latest trends. For the teenagers, the layout should be wide and full of information and the images. After deciding the layout, the colour, font size and the presentation of the site is very important. the content placement on the site is one of the effective parts in webs designing.
Wednesday, 23 September 2015
Designers are quite excited when beginning their first position in a company, but it’s a challenging task as well. The only thing which is going to help you is your practice and dedication.
In this article, we shall discuss the practices which should be commonly followed by professionals who want to excel in their new role and grow in this industry.
Accept the Company’s Culture
The very first thing that should come in the habit is embracing the culture of your company. Every company is different in their policies, procedures, rules and regulations, working styles and rest everything.
You should participate in company’s events and celebrations; this is one of the best ways to feel like part of the team.
Test Your Work
The most common mistake that every fresher designer does is that they complete the given task so quickly that they fail to understand the requirement fully. This way minor points but important ones remain unseen.
Testing your work before submitting it to your leader is very necessary, this will help to build up the trust. It’s better to work a bit slow but submit a work free of errors.
Website design is not a 9am to 5pm job. Fewer times it happens the entire day gets wasted and a new idea or inspiration arrives at the end of the day. So at this time the designer should nurture the moment and explore the best out of it.
It should become the habit of the designer to balance his professional and personal time. You should not only give your 12 hours to your desk but keep a proper balance, a proper work-life balance!
Understand and Respect your Client
All the clients are not same it depends on their nature, some are challenging and some are polite. We are here just because of our clients. This doesn’t means the client is always right, you should blindly do the work as per the guidance of client. You should explain the pros and cons of each project to him.
Client’s does not have technical knowledge this is the reason they hire you. So it becomes your responsibility to explain him and provide him the right work.
Stay Positive and Have Fun
A positive attitude makes challenges easier to face, and it encourages giving you the best of your abilities. Even if there if the situation becomes difficult or impossible you should keep a positive attitude and come out of it.
It doesn’t mean if you are working professionally you can’t have fun. The most successful professionals enjoy doing their work, this is the reason they are successful.
Hence, joining a company can be stressful. But at the rest everything is in your hand. If you apply the above presented habits then will help you to reduce the stress.
Tuesday, 22 September 2015
The use of mobile devices has increased exponentially over the years. In fact, mobile traffic has surpassed desktop usage in2014. More and more people are using smartphones and tablets these days to search the internet.
Unfortunately trying to view a website from one of these devices isn’t always a great experience. Creating a website version for each of these resolutions and devices is impractical.
To handle this change, companies are moving towards responsive or adaptive design. Wondering if your website should also be optimized for mobile? With Google’s mobile algorithm on April 21, 2015, now is more reason than ever to have a website that is ready for mobile devices.
If that isn’t reason enough, here are 3 other reasons as to why responsive design is here to stay.
1. Only One Website Needed
It used to be that companies could have two websites, a regular website and then a separate mobile website. Responsive design allows your site to adjust to the size of the screen it’s being viewed on no matter if it’s a smartphone, tablet, or desktop thus eliminating the need for two separate sites.
Although it may take some time to initially set up a responsive website, it will take less time in the long run when the site needs to be updated since only the one site will need to changed.
2. Google Prefers Responsive Design
Google prefers responsive sites versus mobile sites when it comes to search engine optimization. Mobile sites require a different URL for it to crawl and index multiple versions of the same site.
You can still create mobile website pages, but you will need to use rel canonical tags to tell Google which page they should account for in rankings since you will have duplicate content from your mobile and non-mobile website. This is why it’s just easier to have one responsive site that covers all of this.
3. Best User Experience
A well put together responsive web design is the simplest way for users to interact and funnel through a website. Not having a responsive site does not create an optimal user-friendly experience. Most likely that
person will leave the site never to return again.
Google takes those bounce rate metrics into account in 1 of their 200 ranking factors. So you want to give the user the best UX design possible to help lower your bounce rate and provide the best calls to actions.
Users should have a seamless experience when navigating through the site and you will easily find things whichever device you decide to use. They need to be able to read text, fill out forms, and get to the content they want to see without any frustrations on your site.
If a user has a positive experience on your responsive site, they are more likely to stay, not bounce back to the search results, and convert into a buying customer or lead.
To stay ahead of the competition, you need to stay ahead of the game. If more and more users are using their mobiles devices to search and make purchase online, you will need to cater to this audience by creating a mobile-friendly site, like a responsive design. It is becoming the go-to format for web design companies and quickly gaining popularity.
Friday, 18 September 2015
Understanding social media analytics can be a bit like learning a new language. What is the difference between likes and reach? How about visits versus engagements? And who are all these followers anyway? When you start digging into the numbers behind the posts, you can really start to see the value of social media for your business, and the unprecedented information and access it gives you regarding your core audience.
Most social media platforms have customized analytics aggregators, called dashboards, which show insights into the demographics and behavior of your followers within their platform. Dashboard content and availability can vary by platform, and may require a threshold number of followers in order to display. For instance, Facebook’s Insights dashboard requires at least 30 people to like your page before data becomes available. And keep in mind that because of the interface, differences in dashboard content may exist between the mobile and desktop versions.
The biggest value of social media measurement from a marketing standpoint is the ability to minutely segment your audience and market directly to those users you think are most likely to buy your products or services. Social media platforms know this, so that kind of targeted advertising is only available for a fee. However, even the general account demographics social media sites give you for your confirmed followers is insightful when planning marketing promotions, building pricing, and creating content that appeals to your audience.
Demographic data varies by platform, and each site has some informational features that are unique to their site. Gender and age are two demographic mainstays, with household incomes, education, occupations, languages and location information all being used in various combinations. All platforms also have a way to compare your account’s unique audience to the general demographics of all of the site’s users. This can help you understand if your page content is aligned with the users of the site, or if you need to concentrate your efforts on a social media platform that’s more actively used by your audience.
Hopefully you completed this basic demographic research during the planning and social media strategy parts of your social media decision making, so alignment isn’t an issue. But, like anything, demographic information on social media can shift in response to market and adoption drivers. Facebook encountered this in the mid-2000s, when the number of users over 29 began increasing, away from its original demographic of college-aged students and newly post-graduate twentysomethings. Twitter saw demographic shift too as the platform’s user base moved from tech gurus and early adopters to armchair pundits and soccer moms with the increased ubiquity of smartphones and text messaging.
Impressions and Engagement
The whole purpose of social media is to engage with your followers in a way that reinforces your brand image or inspires them to share your content within their social groups. Impressions and engagement have a symbiotic relationship in social media, because one usually produces more of the other. This continuous cycle of impressions and engagements encourages the spread of your content beyond your own account followers, which makes that content viral. Viral content is the goal of every social media strategist in the business, and why it’s vitally important to the planning of your social media strategy. Virality means the content that was created resonated with followers in such a way that it compelled them to share it with non-followers. By studying the kinds of content that goes viral, a business can hope to replicate its success and spread its content to new audiences.
So what are impressions and engagements? Impressions, also called reach, are the number of individual social media accounts able to view your content. Engagements, or engagement rate, are the percentage of accounts who liked, favorited, shared, retweeted, clicked through, commented, expanded, or otherwise interacted with the content according to the abilities of the social media platform they were using. You can see where this relationship can increase content sharing exponentially when you realize each engagement can open your content to hundreds or thousands of new accounts, all of which have the same ability to keep engaging with the content.
Analytics and Competition
As discussed before, each social media platform has its own unique dashboard and series of metric markers for performing analytics. But if you are trying to publish content on multiple sites, understanding trends, engagement, and reach across all platforms can be tricky, and could potentially drive you crazy!
Multi-site analytics is one area where social media management tools can be helpful. Not only can these tools assist with overall account management and content optimization, but they can help spot trends that supersede any single platform’s analytics tools by integrating each platform’s individual metrics into an aggregated dashboard. There’s a lot more to these management tools, so we’ll cover them in a future blog post.
When it comes to competitive analytics, however, social media platforms come in a variety of flavors. While they can give you some insights into how competitors’ accounts are performing and they can suggest accounts to watch for additional information, they are usually limited in scope and number of monitored accounts, and of course, lack aggregated results from all of your business’ social media accounts.
For pure decision making, marketing, and competitive analysis across a number of social media platforms, a program called Rival IQ gives great results. It monitors the five most popular social media platforms, and can also track SEO keywords through search engines and via website content.
Wednesday, 16 September 2015
The Internet has become a global platform for social interaction and similarly shopping online is a pleasurable experience for all now. In this technologically driven world it has become an exceptional experience. A handbag that keeps secrets and defines your character is just a stone’s throw away. One can enrich oneself with its vivid secretive features through a virtual online experience.
For retailers, including collective shopping services into their e-commerce sites provides key business advantages for their brand and enhances the shopping experience by providing socially engaging options to exchange ideas and indulge in real conversations. E-commerce sites have made shopping easier and have become a mainstay of the retail industry today and are valuable for both consumers and online businesses.
Right choice of Web Designer and Web Developing Company can help every brand strengthen your foothold offering end to end solutions for online business and online trading. A tailor made stunning website can deliver highly convenient navigation which is of utmost concern to allow easy monitoring and execution of online trading.
Social networking sites are facilitating more online engagement and conversations by encouraging collaborative idea sharing and conversation on their websites like Facebook, Pinterest, LinkedIn and Twitter, to name a few. The most important for meeting their collaborative shopping needs is the exclusive ability to be able to collaborate in real time and also without having to accommodate busy schedules, time zone differences.
Virtually every major retail vertical market segments such as Apparels, Handbags, Travel, electronics, etc have proven to benefit from collaboration.
If online retailers want to achieve deeper engagement with their customers, they must follow suit and unlock business intelligence and allow all privileged customers richly interactive and intuitive online shopping experience, all with the benefit of a single, unified business application to help you reach more potential customers to achieve outstanding brand identity.
Tuesday, 15 September 2015
There is no denying that search engine optimization is very important for your website. Making your website up in the rankings takes lots of things to be perfect, or good than other. Having quality content, working backlinks, and structured website, and by paying attention to small things, one can make his/her website search engine friendly. You need to focus on these factors to get most out of your website.
Right keywords with right content
Using right keyword for an article is an art. Making it unique helps search engine to particularly search for your website when visitor enters it on a search engine. Keywords should be search engine friendly and also related to the content of the website. Don’t even think of spamming and using unnecessary keywords, which will make the quality of the content poor, which can directly increase the bounce rates, hence, making your websites’ rankings low.
Content should be well written with least grammatical mistakes. Visitor should be satisfied with the article about a particular keyword he/she has visited your website for. If your website fails to deliver good content, Google will automatically make your website way below the search by recording user signals. So keywords and content are both crucial for making your website search engine friendly.
Have you ever realized that images can also help in making your website friendly for search engines? It can generate oodles of traffic without any extra effort. All you have to do is to upload and tag them in a correct way so that web spiders could search it easily and show them in the results. You can optimize them by reducing size without affecting the quality.
Website speed has a great impact on increase in page views, conversions and revenue. Many major websites have conducted a test by increasing website loading speed and found that if loading time is decreased by 1 second, then the page views decrease by 11%. You can increase you website speed by minimizing html load time by having good hosting service, compressing bulky pages and generating cache in the visitor’s computer.
Your website should be properly structured and have lots of backlinks in order to make to the search engine. Proper structure governs whether a visitor is going to stay on your website or not. Interconnected pages are the key to search engine friendly website. Your homepage should be about what your website is offering or why it is made.
Use mobile friendly layout as most of the page views are recorded by smartphones. Backlinks is crucial for a website ranking, and if they won’t load, you will be getting nothing but bounce rates and broken links. Visitors’ feedback plays important role in governing your ranking, and all that depends on the speed of your website.
Collectively, these factors lead to a well-structured, user friendly and good website. This will surely help you to make your website search engine friendly.
Monday, 14 September 2015
In this era of competition, if you fail to impress your visitor, you may lose a customer or an honest follower. Your website needs to be good enough to impress them. And you must note that, the website performance matters as much as its content and whereabouts. The ability to change layout of the website according to the mobile screen is a very great factor that governs whether a visitor would stay or not. Before going explain how it affects your website, first let’s have a deep insight on what it is.
Responsive design refers to an ability of a website to change its layout, images and other features like moving text and motion images according the visitor’s gadget screen. A website is designed to work on almost every device irrespective of the screen size they have. The code used for layout respond to the screen size of the device, and thus, gives the feature its name; responsive design. The feature reduces the extra effort to make a separate site for small screen users and smartphones. By this, the multiple URL issues have become non-existent. By this, applying SEO has become an easy job for the professionals.
How it helps your website?
The main function of your website is to gather customers and gain as much revenue you want to. Responsive design helps you to get that goal. You can observe the change if you have responsive design activated on your website URL. It affects a certain website in many ways. Let’s have a look on those factors.
Layout and homepage
The layout of the website should be easily loadable and the text should be proper visible. If the visitor is not able to read the text, what’s the point in that? Homepage should be strictly about your website motive, and not too heavy to load. If you’re planning to make your homepage in flash supported format, then don’t make it bulky, just keep it right, so that the original purpose f the website doesn’t get affected. Also, it should be correctly loaded in smartphones also. By activating responsive design on the website, you can easily make every layout user-friendly, and content of the website won’t look scattered, if surfing from a small screen gadget.
Lots of websites are now shifting to it because of its number of advantages. Responsive design is must in today’s world as most of the users are from smartphones and tablets. You can’t ignore its influence once you have activated it.